Verka Milk Price Hike 2025: ₹2 Per Liter Increase in Punjab and Chandigarh
Chandigarh, April 29, 2025 – Verka, a leading dairy brand under the Punjab State Cooperative Milk Producers’ Federation (Milkfed), has announced an increase in milk prices effective from April 30, 2025. The price hike, which will affect consumers in Punjab and Chandigarh, comes as part of the company’s efforts to address rising operational costs while continuing to support dairy farmers.
According to a statement released by Verka, the price of milk will increase by ₹2 per liter across the region.
The new pricing structure will be implemented starting tomorrow, April 30, 2025. The announcement has sparked discussions among consumers, with many expressing concerns over the impact on household budgets, while others acknowledge the challenges faced by the dairy industry.Details of the Price Hike
Verka, known for its popular milk variants such as Taaza (3% milk fat), has been a trusted name in Punjab’s dairy market for decades. The brand emphasized its commitment to maintaining quality and supporting farmers, stating, “Thank you for helping the farmer,” on its packaging, as highlighted in the social media post.
This price revision follows a trend of periodic adjustments by Verka to balance the interests of consumers and dairy farmers. The current hike of ₹2 per liter reflects the ongoing inflationary pressures and rising costs of production, including cattle feed and logistics.
